Frequently Asked Questions

What are your key areas of expertise?

I specialise in delivering creative solutions across a wide range of design disciplines, including:

  • Brand Strategy & Development

  • Campaign Conceptualisation

  • Multi-channel Advertising (Digital, Print, Social)

  • Rebranding & Visual Identity Systems

  • B2B and B2C Marketing

  • Stakeholder & Agency Collaboration

  • Government & Public Sector Branding

  • International Market Insight (AU, UK, EU, Africa)

  • Annual Reports, Brochures, Legal Documents

  • Brainstorming

Pretty much anything graphic design related—whether for print or digital platforms.

Can you tell me a bit about your background?

I’m a Graphic Designer with a strong track record in crafting compelling, strategic visual solutions across print, digital, and multi-channel platforms.

With extensive experience in both agency and in-house environments—across Australia, the UK, Europe, and South Africa—I’ve helped build and evolve brands in a wide variety of sectors, including finance, government, hospitality, and consumer goods.

I specialise in developing bold, insight-driven creative that not only looks great but performs. Whether leading projects independently or collaborating closely with stakeholders and agencies, I bring a clear, creative, and strategic approach—consistently delivering work that is on brief, on brand, and on point.

I'm passionate about creating branding that stands out and delivers long-term value. I’ve also contributed to award-winning campaigns across Europe and Africa, reflecting the quality and impact of the work I produce.

What are the 7 Rules of Brainstorming

  1. Defer Judgment
    Don’t criticize or evaluate ideas during the session. All ideas are welcome—critique comes later.

  2. Encourage Wild Ideas
    The wilder, the better! Radical ideas often lead to the most innovative solutions.

  3. Build on the Ideas of Others
    Use “yes, and…” thinking. Combine, expand, or evolve ideas that others suggest.

  4. Stay Focused on the Topic
    Keep the session aligned with the problem or challenge you're addressing to stay productive.

  5. One Conversation at a Time
    Let each person speak without interruption so every idea gets heard and explored.

  6. Go for Quantity Over Quality
    The more ideas, the better. Aim for volume to increase the chances of finding great solutions.

  7. Use Visuals Whenever Possible
    Sketch, diagram, or write ideas out—visual thinking sparks creativity and improves understanding.